"What Is The
Most Important Element of
A Direct Response Website?"

• Is it the product?
• Is it the offer?
• or is it the guarantee?

I maintain that it is ALL of the above because they are ALL essential components of great sales copy.  In fact, the sales letter is the most important aspect of any direct response website and should be given top priority!

However, sadly...

This is not the case.  In fact, the sales copy is generally done at the very end, under huge deadline pressures and given little of the focused attention it needs.

My name is Jason Hart and I am a professional copywriter.  I live, eat and breathe sales copy...

In fact I first found myself in a selling situation when I was 7 years old.  I had a rather large comic book collection that I had tired of.  So, I decided that I would load them all into my Red Flyer wagon and cart them door to door.  It was a much simpler time in the early 1960's and one could still safely go about the neighborhood like this, without fear (I would never recommend anyone do this today).  As I came to the first door in the neighborhood, I became a little nervous, after all, I had never done this sort of thing before.  But wait a minute...I have a good product, at a great price and I just need to tell folks about it...paint a picture of what it would be like to own one of these beauties.

And so began a journey that has lasted 47 years...

I have been in about every type of sales situation imaginable.  I have sold food, cookware, cleaning supplies, new and used cars, cds, books, videos, insurance, securities, furniture, mattresses, computers, office products, Christmas trees, and much, much more.

Heck, I even sold bean bag chairs one Christmas.

About the only thing I haven't sold is weapons of mass destruction (WMD's).

Remember up above when I said that I got a little nervous at the first door...that is the reason that most avoid writing that darn sales letter...

One of the major reasons for the avoidance is fear!  Many are afraid of the copy process.  But, if you want to be a successful marketer you must have persuasive, profit pulling copy.

If you have difficulty writing killer web copy, you will have a hard time making any money online.  It's as simple as that.

Now you could hire someone to write the copy for you but you would be at their mercy.  What if the copy doesn’t pull or convert them, then you'll need to shell out even more; throwing good money after bad in the hope that you'll hit pay dirt.

Think about it, do you really want to pay someone to write YOUR copy for you?  I mean, who knows YOUR product better than you?  Who knows YOUR ideal customer better than you?  Who knows the conversation going on in their head better than YOU?

And yet...

Most marketers surveyed ranked copywriting on the low end of the totem pole. They failed to see its vital importance.

Do you realize what an edge that gives you because you KNOW how important it is?

So, what's the problem?

Learning to write million dollar sales copy is a painstaking process requiring a dedication to the business of copywriting.  The very best copywriters usually have the largest libraries.  They are students of the business. having an insatiable desire to acquire as many of the rare old ads as they can (because all the classic skills and techniques are there) 

To be quite honest and upfront...copywriting takes WORK!  You'll get out of it exactly what you put in, multiplied 100 times; if you know the "secret."

"What is the Secret
To Writing Million Dollar Copy?"

There is NO SECRET! Copywriting follows a learnable, improvable, formula.  It's a science that you can learn if you have the desire.  The "Secret," if you can call it that, is to...

"Just Model"

That's right, model the successful sales and marketing letters of the past and present.  You don't have to reinvent the wheel.  All the hard work has been done for you in advance.  You simply follow the map laid out in the template ads of the past.    I have taken this formula for copywriting success and created a drop-dead simple system that capitalizes on one of the largest collection of newspaper, magazine, direct mail and online advertisements ever assembled.

Here is what I discovered; by taking these ads as individual lessons and compiling them with  contextual notes and laser focused assignments, you one have the greatest copywriting course ever released!

This information is worth millions, in the right hands...and although I'm already receiving a ton of flack from the copywriting community, I quite frankly do not care.  The information has been hoarded by them for far too long.  They fear that you will become the next Great World-Class Copywriter; creating throngs of new competition for them and their families.  This fear is TOTALLY unfounded.

Why?

Because you will not implement these simple steps that will bring you wealth beyond measure.  Yes, you heard me right.  I said you won't do it.  Even when I hand you the ultimate key to your financial future, you will not act upon it.

Don't get me wrong, I truly understand the struggle.  You might not take action because of BELIEF...

 You simply do not believe that something so simple could work so beautifully or that YOU have what it takes to make it happen.

Then there is FEAR...

You are afraid that it won't work and that your life will never change in any significant way; you consistently replay the same what-if scenarios over and over and over again.

Bridge That Chasm Between Belief & Fear and Stand In The Gap

Because, you are about to gain exclusive access to...

"The Billion Dollar

Copywriting System"

Generally, most copywriting learning tools are merely a collection of swipe files with some rudimentary training thrown in and maybe some bonus materials that actually have little or nothing to do with the main training.

If the sales copy is good, these packages are usually grabbed up, looked at once or twice and then...NEVER USED for the purpose for which they were intended. 

That is why the  "Billion Dollar Copywriting System" was created...Totally re-engineered and designed from the ground up with you in mind.  This new state-of-the-art copywriting system sets a brand new standard that has never been achieved by previous courses. 

The revolutionary design of this new copywriting system trumps all previous attempts to teach the profit pulling skills of copywriting.  In the past it would have been released as one large PDF file.  But because of the unique nature of this system it doesn't lend itself to a massive copywriting tomb.

You say you want to learn the subtleties of the craft of witting million dollar sales letters.  Well, a massive copywriting tomb is not going to get you there.  You, need a step-by-step, monthly system...an on going, hand holding system; where you are taught the science of copywriting by the most successful copywriters of all time, those who have crafted million dollar marketing packages for their clients and themselves.

The "Billion Dollar Copywriting System" consists of the largest collection of direct mail, direct response, display ads, space ads, tear sheets, etc., etc., etc. ever complied.  Each one is scientifically dissected and ripped apart.  They are all analyzed based on proven  copywriting techniques and tactics.   Then once every single ounce of results oriented skill has been extracted out of the piece , it is presented to you in context so that you can easily follow along and learn the craft of writing money sucking copy with simple actionable steps.

This ongoing project has been designed from the ground up to work the way you work...

You can work the system as rapidly or as slowly as you would like...You are in complete control.

New lessons are added all the time, however, you have the ability to pace yourself and work at a speed that enables you to drink in and absorb this vital information effectively.  Each unit is a self contained lesson so you can start anywhere at anytime and know that you will be writing Top-Shelf copy in no-time.

There is absolutely no skill that will pay you more handsomely.

Picture yourself writing copy so compelling that people the world over, people who have never heard of you before are literally flooding you bank account with orders.

No it’s not some pipe dream, this reality can soon become yours and it doesn’t matter whether you’ve ever written a single word of copy.

It’s interesting that most people think you have to be clever and gifted with great creative talents to succeed as a copywriter.  Nothing could be further from the truth.  In fact, the most successful copy is more assembled than written and once you know and understand the essential elements of copywriting you own the basic building blocks.

But it doesn’t stop there, like any muscle it needs exercise and strengthening in order to become effective and that is where the “Billion Dollar Copywriting System” comes in.

Ask any of the great copywriters and they will tell you that they learned their craft and honed their chops the old fashioned way ­– by trial and error.  But they didn’t have this course, if they had it would have shaved years off that learning curve.  The “Billion Dollar Copywriting System” will completely shortcut the process for you and teach you absolutely everything you need to be a copywriting force to be reckoned with.

Here’s What You Can Expect To Learn From
The Billion Dollar Copywriting System…

A simple step-by-step, paint by the numbers approach to learning the science of copywriting…everything you need to become a successful copywriter will be handed to you from day one. 

Every month you will receive via email for you to download:

• A Specially Selected AD, it might be a direct mail piece, a display ad or maybe a highly successful Internet promotion – I will then proceed to RIP IT APART GONZO STYLE providing you with detailed, laser focused, paragraph specific annotation.  What worked, how it worked and why it worked!
  
  
• It will arrive in both PDF and Word formats.
   
• You will get a pristine unmarked ad in both PDF and Word formats as well as the annotated version in PDF.

“Why so many documents?”

Great question, first of all, PDF has become the industry standard for digital documentation and you will soon see the quality of these ads when they are presented in this format.  Secondly, you’ll want to cut and paste sections to use as a template that you can work from.  Word documents are great for this.  Rarely do the great copywriters start from a blank slate and nether should you.  Use proven copy techniques and then simply go back and rewrite each section so that it mirrors your product.

That is how this ad was written and it is one of the most closely guarded copywriting “secrets,” opps, I just let that one out of the bag. ;-)

But it doesn’t stop there…

Every lesson is loaded with the most closely held copywriting secrets of billion dollar writers, like Clayton Makepeace, Gary Halbert, John Carlton, Gene Schwartz, etc.

The Billion Dollar Copywriting System will turn you into a serious and developed copywriting force to be reckoned with, I GUARANTEE IT.

You’ll start writing ads at lightning speed – often in just one sitting.  “Will everyone be a run-a-way best seller?”  Probably not, but you can expect dramatically increased response rates.  What you are about to experience is the absolute best copywriting system ever created and the only one created that literally takes you by the hand and walks you through real world examples.

This course has been scientifically designed for you to reap maximum benefit in minimal time, as you burn the minds of the great copywriters into your subconscious and their billion dollar writing skills become a part of you. You’ll see it in the nearly unconscious way you begin to write Top-Shelf “A” copy.  The words will literally begin to flow out of you automatically.

Needless to say, countless hours have been spent to produce the finest copywriting system on the planet and to deliver you an irresistible offer in fact one of the finest copywriting offers available today.

YOU Get This EVERY MONTH
with YOUR Membership in The
Billion Dollar Copywriting System:
 

• A Blockbuster Ad Every Month, transcribed in both PDF and Word.
  
  
• Laser Focused Professional Analysis of the ad.
  
  
• Targeted Assignments for each ad Scientifically Designed to Enable YOU to becomes Master Copywriter.
  
• The Original Layout of the ad in PDF and JPG (if they are available).

But that’s not all…

To make this outstanding deal complete I am going to give you a complete Power Copywriting Tool Kit.  This Power Kit is your ace in the hole whenever you have a copy project that just needs some tweaking.  One of the greatest uses for this Tool Kit is as a spring board for any outstanding copy ideas.

There is so much value built into the Billion Dollar Copywriting System that it would be easy to overlook the incredible asset that the Power Tool Kit will bring to your writing each and every day but it is far more powerful than it looks at first glance .

Here’s what’s included in your Power Copywriting Tool Kit:

•  A Collection of the World’s Greatest Headlines (11 pgs).
  
  
•  A Laundry List of Famous Copy (12 pgs)
  
  
•  A Complete Course on Writing Bullet Points (32 pgs).
  
  
• Classic Guarantees that Bring Results (6 pgs).
  
  
•  The Secret to Writing a Powerful P.S. (4 pgs).

There is also a 4 page manual included that walks you through a session with your Power Tool Kit.

But That's Still Not All…

“The Power Copywriting Tool Kit makes it easy to whip out one killer sales letter after another almost at will.”

But if that’s too much of a hassle, what if I handed you an even easier step-by-step system?  The Copywriting Institute of America has studied every thousands of ads and we have uncovered that in almost every case any ad is written from one of seven templates.

These templates are really very basic however when used with the knowledge that YOU will gain from The Billion Dollar Copywriting System they become indispensable.  YES! Virtually every great copywriter starts by using templates very similar to these and yet no one has ever made them available before.

Before now that is…

These templates alone are worth the minimal cost of owning The Billion Dollar Copywriting System.  You’ll get immediate access to all seven step-by-step templates. And you’ll be able to use these templates each and every time you need to meet a critical copywriting deadline.  With these incredible templates you’ll be able to do the whole thing in one setting.

But That's Still Not All…

There has never been an easier system for crafting killer, top-shelf copy than The Billion Dollar Copywriting System. 

Your even going to get a REGULAR SERIES of Top Secret Reports.  The first one has just been published entitled "11 Ways to Demolish Sales Resistance - How Master Copywriters Make People Believe."  It's literally loaded to the gills with doable, actionable tips, techniques and strategies to build rock solid credibility.

Right now you’re probably thinking one of two things…

#1 You’re probably thinking that this is going to be expensive.  But it’s not; far from it…in fact wait until you see how little I’m charging for your membership.

or

#2. You’re thinking this is a bunch of hype and nothing could be that good.

Well I have a solution to both lines of thinking…

Try my product…

Including all the bonuses and all the additional training.  Take it out for a spin you’ll have a full 30 days to decide if this system is for you, if not then simply ask for a refund.

But I can’t keep this low price forever.  As I said earlier many, many hundreds of hours have gone into the development of this system.  There are courses that sell anywhere from $1,000 - $3,000 and they don’t have half of what is contained in The Billion Dollar Copywriting System.  So, the price is going to go up, but…

This course is not for everyone and if you’re not seriously interested in becoming a master copywriter then I ask that you not take me up on the download offer.  I mean I don’t want to waste your time.  However, if you are serious about becoming one of the best copywriters in the world and you want to almost literally sit at the feat of copywriting masters, then you owe it to yourself to take a serious look at this new product.

Let Me Recap What You’re Going to Get for Trying Out The Billion Dollar Copywriting System…

Each Month You Will Receive A Specially Selected Blockbuster Ad From My Massive Swipe File Collection… Transcribed in Both PDF and Word.	Monthly Value:              $97
I Will Then Proceed To Rip It Apart GONZO   Style Providing You With A Detailed, Laser   Focused, Paragraph Specific Analysis.   Targeted Assignments for Each AD       Scientifically Designed to Enable You To   Become a Master Copywriter.   The Original Layout of the Ads in PDF and   Sometimes JPG.	Monthly   Value:            $197
The Complete Copywriting Power Tool Kit. A Collection of the World’s Greatest Headlines (11 pgs).  A Laundry List of Famous Copy (12 pgs)  A Complete Course on Writing Bullet Points (32 pgs). Classic Guarantees that Bring Results (6 pgs).  The Secret to Writing a Powerful P.S. (4 pgs).	One Time Value:           $297 Lifetime Value:  PRICELESS!
All Seven Step-by-Step Templates. YES! Virtually every great copywriter starts by using templates very similar to these and yet no one has ever made them available before. These templates alone are worth the minimal cost of joining as a member of The Billion Dollar Copywriting System.  You’ll get immediate access to all seven step-by-step templates.	One Time Value:      $1,049 Lifetime Value:  PRICELESS!
Billion Dollar Copywriting Top Secret  Reports:  "11 Ways to Demolish Sales Resistance - How Master Copywriters Make People Believe."	Monthly   Value:            $67
Total One Time Value Total Monthly Value	$1,640 (What Your Getting Today!) $   361 (In Reality: PRICELESS!)
Your Price Today Only!	$97 $37 Monthly

There has never been a copywriting system quite like this with more techniques and strategies than you will find in any other copywriting program.  This system has been scientifically designed and optimized to give you maximum of training in minimum time. If you need to learn how to write killer copy and you need to be able to do it quickly, then this is the course for you.

“The Power Tool Kit and Templates Alone Will Enable You to Literally Cut Your Copywriting Time in Half.”

If you take on a copywriting assignment for a $1000 and instead of it taking you 10 hours to complete your able to whip it out in 5 hours then this course will put $500 into your pocket each and every time you site down to craft a sales letter.

But you’ll not only extract one golden nugget, you’ll extract hundreds that will put several thousand dollars in your hands in record time.

The Billion Dollar Copywriting System is your ticket to a prosperous and profitable future all for the low, low introductory price of $37.00 a month.  Never has anyone been able to master copywriting techniques for such low, low price.  You’ll have a full 30 days to test out this revolutionary new copywriting system.  In other words there is absolutely no risk to you, a full money back guarantee.  However, the price will be going up.  I don’t know exactly when I’ll raise it but there is a tremendous amount of work that goes into creating a product of this magnitude and at some point I’m going to have to raise the price.

To YOUR Copywriting Success,

Jason Hart
a.k.a. “The Professor”
CIO, Focus Based Marketing

P.S. This is the exact system that I use and it has revolutionized they way I write copy.  It has given me increased response rates as high as 47% and enabled me to craft copy that adds a minimum of $5,000 to my accounts each and every month.  Not only that, but it has totally changed the way that I conduct my day-to-day business.  Talk about smooth, don’t you owe it to yourself to reap these same benefits.

P.P.S. You Have Nothing To Lose. Remember that you can download the course with all the bonuses, you have a full 30 days to try it out,  if you aren’t completely satisfied that this course is everything I said it is then cancel your order and I'll issue you a prompt courteous refund.

Focus Based Marketing
P.O. Box 325
Murphy, NC  28906
Phone: 828-644-9113
Webmaster@MasterKeyMarketingWarriors.com